A Glow Studio

CLIENT OVERVIEW

Client Name: A Glow Studio
Business Type: Tanning & Beauty
Location: West Chester, PA, USA
Website: AGlowStudioWC.com

SERVICES

  • Website Design & Development
  • WordPress Development
  • Search Engine Optimization
  • Interactive Slideshows & Banners
  • Custom Video Banners

PROJECT OVERVIEW

Tanning & Beauty business featuring Spa Services, Sunless & Airbrush Tanning, UV Tanning, Red Light Therapy, Infrared Sauna, Lash Extensions, Brow Services, and more.  Re-branded salon in West Chester, PA formerly known as “Tantini Tanning Bar” engaged Chronos Marketing to assist with creating a new website.  We originally created Tantini’s website and they were happy with our original work.  We created an entirely new website featuring their new brand, colours and style and delivered a professional website that far exceeded their expectations.

THE BACKGROUND

The decision to design a new website for A Glow Studio stemmed from the company’s re-branding initiative. Formerly known as “Tantini Tanning Bar”, the business underwent a transformation to align more closely with its evolving brand identity and expanded range of services. As part of this re-branding effort, it became essential to update the online presence to reflect the new name, “A Glow Studio,” and to showcase the broader spectrum of offerings beyond tanning services. The goal was to create a website that not only captured the essence of the updated brand but also provided a modern, user-friendly platform that resonated with existing customers and attracted new ones.

The redesign process was driven by a desire to enhance brand perception and market positioning. A Glow Studio aimed to differentiate itself within the beauty and wellness industry by emphasizing a comprehensive suite of services, including tanning, skincare, and beauty treatments. The new website needed to convey this expanded focus while maintaining a fresh and cohesive visual identity. By investing in a redesign, A Glow Studio sought to elevate its online presence, improve user engagement, and ultimately drive business growth by better connecting with its target audience in a compelling and meaningful way.

CLIENT REVIEW

CLIENT REVIEW

We had a fantastic experience with Chronos Marketing developing our original website in 2017 and continue to use them for the new website for A Glow Studio. They understood our re-branding goals and created a visually appealing, user-friendly platform that showcases our expanded services. Throughout the process, they were responsive to our feedback, ensuring the final product exceeded our expectations. The website has received positive feedback from customers, and we’ve seen increased online engagement and bookings. We highly recommend Chronos Marketing for anyone seeking a skilled team to bring their digital vision to life.

Amanda Mancini

Partner | A Glow Studio

WEB DESIGN PROCESS

As the web developers for A Glow Studio, our website design process was meticulously crafted to meet the unique needs and vision of our client.  Here’s a detailed overview of the steps we took to create their new website:

  1. Initial Consultation: We began by conducting in-depth consultations with A Glow Studio to understand their brand identity, target audience, and business objectives. This phase allowed us to align our design approach with their specific requirements.
  2. Research and Analysis: Our team specializes in the tanning and beauty industry, we analyzed competitor websites and identified trends to gain valuable insights for the project.
  3. Concept Development: Based on our research findings and discussions with A Glow Studio, we developed initial design concepts. These concepts were presented for review and feedback, ensuring that our direction resonated with the client’s vision.
  4. Design Iterations: We refined the chosen design concept, focusing on visual aesthetics, user experience, and brand consistency. This involved collaborative sessions with A Glow Studio to incorporate their feedback and preferences.
  5. Development and Testing: Once the design was approved, our development team brought it to life using the latest web technologies. We ensured that the website was responsive, accessible and optimized for performance across all devices.
  6. Content Integration: We assisted A Glow Studio with content creation and integration, optimizing copy and visuals for search engines and user engagement.
  7. User Testing and Feedback: Before launch, we conducted thorough testing to identify and resolve any issues. User feedback was also gathered and incorporated to enhance usability.
  8. Launch: Upon final approval, we launched the website and also provide training on content management and website maintenance.
  9. Post-Launch Support: We continue to provide ongoing support and optimization to ensure the website’s effectiveness in achieving A Glow Studio’s business goals.

Our collaborative approach and attention to detail resulted in a stunning and functional website that embodies A Glow Studio’s brand while delivering a seamless user experience to their customers.